"London Evening Standard" : Samsung rejects London over Berlin: 'it's not fun unless you're really rich'

collected by : Andro Alex

A row has erupted after Samsung snubbed London for a new European headquarters because Britain's capital is "not a fun place to live unless you are really rich". Mr Petersen's words also drew criticism from Russ Shaw, founder of technology trade group Tech London Advocates, who told the Times that London was among the most liveable cities in the world. In addition to the cost factor, London is also battling to retain talent following the UK's vote last year to leave the European Union. However City Hall and business groups immediately hit back at the claims, saying London continues to attract tech talent from around the world. Samsung Next, a $150 million technology fund owned by the South Korean company, said Berlin had been chosen instead due to the lower cost of living.


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Berlin's not perfect, but Samsung is right: it's more fun than London


Berlin's not perfect, but Samsung is right: it's more fun than London
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Samsung snubs London in favour of Berlin because it's 'not a fun place to live unless you are really rich'


Samsung snubs London in favour of Berlin because it's 'not a fun place to live unless you are really rich'
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