This device was believed by many to be Samsung's Apple Watch competitor – a year before the Apple Watch was announced. Samsung's event was held a week before WWDC in 2014 as the company feared Apple could unveil Apple Watch at that developer conference. "They especially wanted to get a product announced before the Apple Watch was announced," one engineer told me. As we now know, the Apple Watch wasn't announced until September of 2014 and released the following April. The Apple Watch has notably caused smartwatch efforts by other companies to fail, and a new profile from Fast Company details the impact Apple had on Samsung's efforts in the category.
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How Samsung's Simband Tried To Preempt The Apple Watch (And Why It Didn't Work)
It's unclear if the Simband project was defunded after the Apple Watch appeared, but key Simband team members began to leave. The company's top brass at headquarters in Seoul were indeed worried about the Apple Watch, but perhaps for the wrong reasons. Other health Simband sensors were developed by a trio of small Israeli companies: Mantis Vision (3D sensors), SleepSense (sleep sensors), and SensiFree (contactless sensors). Simband Today The Simband project still bears the outward appearance of a going concern. With the Apple Watch threat minimized, other issues with the Simband project came into sharper focus.
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