Xiaomi wins Samsung to become highest phone vendor in India

As it stated in India's phone market has Eventually seen a change at the top, with Xiaomi this time leading with shipments lock to 8.2 mn units in Q4 2017. Despite annual development of 17%, Samsung failed to maintain its lead, shipping just over 7.3 mn smartphones to take 2nd place. The phone market in India grew with a modest 6% overall, in line with Canalys forecasts, next the seasonal dip as vendors and channel partners take stock after a busy Q3. Vivo, Oppo and Lenovo rounded out the highest five, while total phone shipments were just shy of thirty mn units. Localization in channel strategy, marketing and products has been evident in Xiaomi's Indian operations."Together, the highest 2 vendors this time command further than 50% of the phone market in India, with market leader Xiaomi at 27% and second-place Samsung at 25%.

The top-selling phone brand in India is not Samsung anymore, and it is not Apple either

Meanwhile, Samsung shipped about 7.3 mn smartphones in the same period and captured 25 % of the market, Canalys said. He added which the South Korean tech giant was struggling to beat over cost-conscious customers in the low-end segment of the Indian phone market. Xiaomi was once considered the darling of the phone world, showing triple-digit development and challenging the likes of Samsung and Apple. At 1 point in time, it was the highest player in China however eventually saw its market share eaten away with the likes of Huawei, Vivo and Oppo. The fourth-quarter shakeup in the Indian market came amid a twelve % development in phone shipments, according to Counterpoint.

Xiaomi wins Samsung to highest spot in India's phone market

referring to Xiaomi couldn't have hoped for best timing of 2 reports that appeal it has toppled Samsung to become India's top-selling phone company. Counterpoint involved year-long figures, that conclude that Samsung (24 percent) is ahead of Xiaomi (19 percent) over the longer timeframe. A glance at the Former year's figures shows that Xiaomi has locked what was once a significant gap with its rival. Counterpoint dataCanalys's Rushabh Doshi explained that Samsung stray ground because Xiaomi was enable to of exploit its weakness in the sub-INR15,000 (US$240) market with its affordable Redmi series. With Xiaomi ramping up its offline discounds in India, this is 1 fight to watch in 2018.

Samsung overtaken with Chinese phone elect Xiaomi in India

Samsung, the world's biggest phone company, has been knocked off the highest spot in India's red-hot market. Xiaomi accounted for 25% of Indian phone discounds in the final quarter of 2017, compared to 23% for Samsung (SSNLF), according to consultancy Counterpoint Research. The South Korean firm has dominated India's phone market for the final 6 years, however Xiaomi has been gaining ground steadily since it got in the country in 2014. Related: India poised for phone revolutionIndia is the world's second-largest phone market, bigger than the unite states and 2nd only to China. Explosive growthTarun Pathak, an associate director at Counterpoint Research, told Xiaomi's discounds grew a whopping 259% in India in 2017.

collected by :Molly Tony